the insight

We started with context. How do you take vintage Italian sport, the golden age of travel, smash them together but make the brand modern and comprehensible? You build a world with rules..

We focused on building a world for the brand to live in, textures, elements, theory, position. As the world came to life we created a set of visual guidelines, we were very clear on what was in our brand world and what wasn’t. Translating strategy into visual language we created something you could feel, something authentic to brand, and something defensible.

the execution

CĀO is a brand that is immediately recognizable in a sea of sameness. The visual world is one full of juxtapositions and the visual rhythm of opposites. By combining two worlds that don’t typically belong together we were able to create a unique visual world that is uniquely CĀO.