VISIT MONTANA
Documentary stories that invite travelers into Montana’s wild places.
stories from our home state
Visit Montana asked us to find and tell three documentary-style stories showing how people experience Montana when they come here on vacation. For us, the assignment was personal. Montana is home.
The Insight
People don’t travel to Montana to tick off attractions. They come for wild places, and for what those places bring out in them. So instead of showcasing destinations, we looked for people whose stories show how the landscape shapes the experience.
The Painter. An oil painter travels to Glacier National Park to capture some of the most scenic landscapes Montana has to offer, one canvas at a time.
The Sisters. Two sisters roam the state in their Sprinter van, checking off every hot spring they can find in rural Montana.
The Picnic. A triathlete created an annual event that brings people to Montana to bike, swim and run to the summit of a peak, then sit down for an actual picnic. The physical side turned out to be anything but a picnic.
the stories
Visit Montana: The Painter
The Impact
Together, the stories were designed to inspire people to get out into Montana’s wild places and connect with everything the state has to offer.
Why It Matters to Us
Three very different people, one shared thread: Montana changes how you spend your time. Finding the characters whose stories carry a brand’s message, rather than just stating it, is at the heart of how we work.