WE BUILT A long-term CONTENT SYSTEM MADE TO GROW A BRAND.
Client: Free Fly Apparel · Format: brand film with social cut downs + brand campaign for paid media Years: 2023-2026 · Our role: Concept, creative direction, messaging, direction, cinematography, production, post production.
Free Fly came to us at a turning point. Their earlier brand films hadn’t found an audience, and the company was just stepping into paid media. They needed content that would actually connect, and a partner who could make every dollar count.
The First Film
The brief was focused: one five-minute brand film and four social cutdowns. We started where we always start, by getting to know the brand, its people and the customers who already loved it, and built the story from there.
The film quickly became the most-viewed piece of content on Free Fly’s channel.
FREE FLY
strategic content
Earning the Next Ask
That result built the trust that turned one project into a partnership. Free Fly came back with a new challenge: bring the same storytelling to paid media.
We wrote three campaign concepts, each designed around a location the brand wanted to feature: The Bahamas, Costa Rica, and Puerto Rico. Then we produced all three with a nimble three-person crew, delivering 18 pieces of content to create three campaign’s worth of work while staying on budget.
The Impact
Over three years, Free Fly went from brand films that missed to a library of content that earns attention and drives growth. Their following on Instagram steadily grew, while the paid media resulted in a significant lift in product sales.
why it matters to us
Free Fly shows how our partnerships grow: deliver one piece of work that proves itself, then build on that trust. Small, efficient teams and a clear strategy mean brands of any size get work that performs.
documentary done right
Brands often ask for documentary-style, run-and-gun filmmaking to keep production costs down. Too often, the result looks exactly like what it was: low budget.
We approached this ask like any other, starting with understanding. Before we rolled a frame, we mapped out every scene that could unfold on location. Then we designed a camera package and production workflow around those moments, so our small crew could capture real, unscripted scenes with a cinematic look.
The result was the authenticity of documentary with the polish of a campaign, at the cost of a lean shoot.