OAKLEY: ONE OBSESSION
FROM PERFORMANCE MARKETING TO BRAND STORYTELLING.
Client: Oakley · Format: Documentary series with 60, 30, and 15 sec cut-downs for paid advertisement · Year: 2015-2017 · Our role: Creative direction, brand messaging, direction, cinematography, production, post production, design.
THE APPROACH
Up until this point Oakley had been a performance marketing company built on technical product specs. This was their first attempt at Brand Storytelling. We helped craft the creative, messaging, and content built around a group of global athletes. We guided the narrative away from the product and drafted strong communication around the passion, dedication, and obsession with sport.