YETI PRESENTS
KEKOA
The Film
Kekoa tells the true story of brothers Jamison and Ryan Witbeck and the 50-foot wooden catamaran they built by hand.
More Than a Boat
Kekoa is a story about the unbreakable bond between two brothers. It’s also about the resilience of an island and its community. As St. John rebuilt, Kekoa became a symbol of hope. People felt the island wouldn’t truly recover until Kekoa was back on the water.
The Impact
More than 1 million views across YETI’s channels.
Licensed for network streaming. Kekoa is one of only two films YETI has ever licensed from its library to stream on networks.
Why It Matters to Us
Kekoa shows what happens when a brand trusts a true story to carry it. A film people choose to watch lives longer than an ad, reaching audiences on the brand’s own channels and far beyond them.